Liverpool owners Fenway Sports Group (FSG) have announced a significant investment into the company by the firm co-owned by LeBron James, RedBird Capital Partners.
The investment, which sees James become part of FSG s ownership group along with his business partners Maverick Carter and Paul Wachter, will help Liverpool address an estimated £120million loss in revenues during the coronavirus pandemic.
FSG said in a statement that the deal, which is part of an ongoing alliance between FSG and RedBird, would help the group pursue growth opportunities, while underlining a focus on winning .
Over the years, Fenway Sports Group has been able to attract a dedicated group of executives and partnerships seeking to compete for titles in the most challenging and rewarding…